naming rights, naming wrongs: brownies, montreals, defenders of the realm

mtl-24

Maroons-To-Be: The Montreals, 1924-25

Vegas Golden Knights is the name of the NHL’s newest franchise, as you know if you watched the big unveiling live this week from Toshiba Plaza, out in front of T-Mobile Arena, in hockey’s new Nevada home. Rumours of what the team might be called had been tumbleweeding around the internet for months. Nighthawks maybe? Desert or perhaps Silver Knights? Sand Knights, possibly? The announcement came with accents of fire and ice and, in keeping with hockey tradition, a crowd that booed NHL commissioner Gary Bettman, who smiled his tight smile.

So. Las Golden Knights of Vegas. No — sorry: lose the Las. Vegas Golden Knights™ is what it is, as per official NHL pronouncements the following day. Team colours? Black, gold, steel gray, white, and red. Seems like a lot, but fine. “Our base colour, in my mind, really exudes strength,” the GK GM George McPhee is seen to say in a promotional video, referring (I think) to the gold. Team owner Bill Foley was the one to explain the thinking behind the name: “We selected ‘Knights’ because knights are the defenders of the realm and protect those who cannot defend themselves. They are the elite warrior class.”

How did these medievals make it from the realm over to the Sagebrush State? I’d hoped Foley would go on to that. That’s the story I’m waiting to hear. I’m sure it’s coming. Maybe in time for next June’s expansion draft?

In the meantime, let’s look back to an earlier NHL expansion. It was, after all, at this time of year in 1924 that another new NHL team announced its name, even as another did not.

The league grew by 50 per cent that fall, with Boston and a second Montreal team joining a loop that already included Canadiens, Ottawa’s Senators, the Toronto St. Patricks, and Hamilton’s Tigers.

Expansion had, it’s true, been brewing for a while — for the full story, I recommend Andrew Ross’ Joining The Clubs: The Business of the National Hockey League to 1945 (2015). Still, compared to today’s process, the whole thing looks hasty if not altogether last-minute: with the new season slated to start at the end of November, news of the new franchises didn’t appear in the press until mid-October. In 1924, Boston and Montreal each paid $15,000 to join in the fun, which amounts to something like $200,000 in modern dollars; Foley’s franchise fee sends the NHL $500-million.

In Boston, owner Charles F. Adams, the grocery-store tycoon, had hired wily old Art Ross to manage his hockey operation ahead of the team’s debut, December 1, at home to Montreal’s not-Canadiens. If the names of the initial Bruins players Ross gathered didn’t exactly soak into hockey history, men like Bobby Rowe and Alf Skinner and goaltender Hec Fowler were doughty veterans, and there was some young talented blood, too, in Carson Cooper and Werner Schnarr. Most of the players met up with Ross in Montreal. Together they took the train south to their new hockey home.

Friday, November 14, they arrived. They checked in at the Putnam Hotel on Huntington Avenue, walking distance to the Boston Arena, where manager George Brown had starting making new ice a day earlier: hockey was coming, yes, but public skating was opening for the season, too, Saturday morning at nine o’clock. He’d had to reduce the size of the ice surface to bring it into line with NHL norms, but in doing so, the Arena also gained 1,000 new seats for paying customers.

The hockey players had a hotel and a rink, and they got a name and colours in time for the weekend.

The Boston Daily Globe laid it all out for prospective fans. Uniforms would be brown with gold stripes around the chest, sleeves, the stockings. “The figure of a bear will be worn below the name Boston on the chest.” Yes, brown. That was, after all, the Adams hue in all things:

The pro magnate’s four thoroughbreds are brown; his 50 stores are brown; his Guernsey cows are of the same color; brown is the predominating color among his Durco pigs on his Framingham estate, and the Rhode Island hens are brown, although Pres Adams wouldn’t say whether or not the eggs they lay are of a brown color.

Bruins was the name Adams and Ross had agreed on, having considered and discarded Browns. The worry there: “… the manager feared that the Brownie construction that might be applied to the team would savor too much of kid stuff.”

Bruin brown, c. 1924

Bruin brown, c. 1924

Was it Art Ross’ secretary who came up with the name? That’s what Brian Macfarlane says in The Bruins (1999), drawing on (I’m guessing) a few terse newspaper accounts from the late 1960s — I can’t find any earlier source. So Bessie Moss from Montreal, the story goes, was Ross’ assistant, handling the mail before he headed south, and once she heard that the team would be clad in brown suggested Bruins. Could be. Why not? The name wasn’t unknown at the time in U.S. sports, it’s worth noting: in college sports, it’s the Brown’s Bears were widely known as the Bruins, as were baseball’s Chicago Cubs.

Saturday the hockey team practiced for the first time. “I appreciate the fact,” said Ross, “that we don’t have too much time to get ready, and I’ll have to work fast with the amateurs.” The word from the rink over the course of the next ten days was that Ross was driving his men at a terrific pace and that no team that has made Boston its headquarters has ever been sent through such vigorous workouts. Ross had two players for every position other than goal, a correspondent for The Boston Daily Globe advised. “This double shift of men in good condition means hockey of the thrilling type.”

Thanksgiving night the new team lined up for its first and only pre-season game against the Saskatoon Sheiks of the Western Canadian Hockey League. A formidable professional crew, they’d just beaten the world-champion Canadiens twice in three exhibition games in southern Ontario. Manager Newsy Lalonde also played on the defence, and he had former NHLers Harry Cameron, Corb Denneny, as well as future stars Bill and Bun Cook skating for him, along with George Hainsworth in goal.

There were lots of possible reasons why only 5,000 spectators showed up. It was a holiday, and football season hadn’t quite wrapped up, and nobody knew the hockey players who’d just arrived. “Thrills were almost lacking,” was The Boston Daily Globe’s verdict on what an unfull house witnessed on Arena ice, “the crowd becoming enthusiastic only over an occasional clever stop by a goaltend.”

Sheiks won, 2-1, on a Bill Cook winner set up by Lalonde. The home team might have had a second goal, but referee Lou March rescinded it:

Late in the first period a mix-up in front of the Sheiks’ goal heaped half-a-dozen players on the ice, and when the tangle was straightened out by referee Marsh, the puck was in the net. Saskatoon, with two men serving out penalties on the side-lines, had five men on the ice.

Furthermore, there was an extra puck on the playing surface.

Marsh could not find the explanation, so he reduced the Sheiks by one and disallowed the goal.

On to the regular season. For their first NHL game, the Bruins faced Montreal’s newest team, known mostly in those infant months as “the new Montreal team.” Under the managerial eye of Cecil Hart, they’d been getting themselves up to seasonal speed in Montreal and Ottawa. Clint Benedict was the goaltender; notable skaters included Punch Broadbent and Canadian Olympic star Dunc Munro.

Given the associations of some of the team’s backers, there was some early speculation that they might take up Wanderers, a familiar Montreal moniker. But then in early November came the news, reported by Ottawa’s Journal, that they would go unadorned:

It was announced that the organization would be known as the Montreal Professional Hockey Club, but this, it was pointed out, would probably soon diminish to “The Montreals.”

So they weren’t yet — and wouldn’t be until their second season in the NHL — formally known the Maroons. In the fall of 1924, the pro hockey team bearing that name was the one Frank Patrick was coaching in the other western Canadian league, the Pacific Coast Hockey Association.

It wasn’t long, however, before newspapermen were applying the name in the east, too. Another Journal dispatch from November had described the new Montreal team’s look: “The Montreal team is attractively garbed in maroon jerseys and stockings with white bands.” By the time Benedict and Munro returned to Ottawa with the team in December, the Journal had started, casually, to capitalize them as Maroons.

Back in Boston as the season was about to launch, Globe columnist John J. Hallahan wondered how this hockey business was all going to work out. “With football out of the way and only hockey to demand the interest of the sport-loving Bostonians, it will be curious to know just how well the pro game will go.”

Canadian reports of that first Montreals game in Boston rated attendance small, though (said the Montreal Gazette) “increasing interest is anticipated.” To John J. Hallahan, the crowd was fairly good sized. Everyone was pleased, he reported, to see the Bruins win 2-1.

The Ottawa Journal wasn’t wholly satisfied with the local coverage. “Apparently the cultured fans from Beantown have to be educated to the sport. The accounts in the Post, Herald, and Telegram hardly do justice to the game and the absurd comparisons to rugby football are likely to give the populace a wrong viewpoint of the game.”

A rough and tumble affair, was what the Journal was hearing. “Many penalties were dealt out by referee Mike Rodden of Toronto,” Hallahan wrote, “and no rough stuff was permitted to go unpenalized.” The Gazette: “The teams were a bit slow on their skates at the start and teamwork was largely a minus quantity. Each showed goodly possibilities, but Montreal will need to develop a stronger scoring punch.”

Charlie Dinsmore put the puck past Hec Fowler in the first period to give Montreal a lead, but in the second Boston got the goals it needed to win, from Smokey Harris (The Gazette called it a sizzler) and Carson Cooper (a hot shot).

For Montreal manager Cecil Hart, the hockey game wasn’t his only loss: according to The Ottawa Journal, he and his old Montreal friend Art Ross had laid a bet on the outcome, with the loser submitting to the hockey-appropriate punishment of having a tooth pulled.