can’t beat a canadian bulky for style

Argue, go ahead, that the 1970s marked the golden age of hockey players styling handsome sweaters: you’ve got Bobby Hull, after all, to stand up as evidence for the prosecution. For me, though, I’m stuck in the ’60s. Montreal’s Highland Knitting Mills were spinning their own marvels (below) even as (above) Henri Richard joined with Jantzen’s International Sports Club to tout their newest wool cardigan as it launched across the border into U.S. “better American stores” in colours across the “masculine range.” “You can see the stripes are newly designed in richer, muted,” ran the copy for this campaign. “Thus, like any real pro (and good amateurs, too), Henri leaves his flashiness on the ice, but never his flair.” Probably best to try one on before I declare it a must-have, but the name alone, for me, is a clincher: this is the sweater they called The Canadian Bulky.