You can argue, go ahead, that the 1970s marked the golden age of hockey players styling handsome sweaters: you’ve got Bobby Hull, after all, to stand up and make your case, and John Ferguson, too. For me, though, I’m stuck in the ’60s, which is when Montreal’s Highland Knitting Mills were spinning their own marvels (below), even as (above) Henri Richard joined with Portland, Oregon’s own Jantzen International Sports Club to tout their newest wool cardigan in colours spanning the … “masculine range.” Can you see that the “stripes are newly designed in richer, muted tones,” or maybe not so much? No, me neither. Do real pros (and good amateurs, too), leave their flashiness on the ice, but never their flair? So many questions. All I know is that when it comes to sweaters, necklines rise and fall as knits and patterns adjust for tastes and times. I get that: styles shift. But can we agree that it’s just plain wrong that in the year 2020 we all can’t go out and get fitted for our very own Canadian Bulky?
SpokesPhil: Born on a Friday of this date in 1942 in Sault Ste. Marie, Ontario, Phil Esposito is 77 today. In 1981, when he laid himself out in the name of Sasson and their slacks, knit tops, and luggage, it was in the company of New York Rangers teammates Don Maloney, Barry Beck, Ron Greschner, and Anders Hedberg. The campaign included TV commercials, too, and if haven’t seen those (here they are), they’re worth the wince.
Hard Sell: Surrendering to Bobby Hull’s 1970s salesmanship, you might find yourself wrapped in the warm embrace of a handsome sweatercoat as you headed out with your trusty hockey stick in hand to check on the stretch and sag of your fenceline. Then again, maybe would you be content to stay in, suiting up to hunker down to finish the circuitry on that hi-fi you’ve been working up on your home production-line? Up to you. Follow your bliss.