le voilà, le gros bill

A Boost From Gros Bill: Born in 1931 in Trois-Rivières on the last day of August (it was another Monday), the incomparable Jean Béliveau. He was 38 in 1970, the year before he helped the Montreal Canadiens win another Stanley Cup, his tenth as a player. Like certain milk cartons, he was tough, strong, and durable, but after that ’71 Cup, Béliveau called quits on his 20-year NHL career.

hockey smokers: herbie lewis

Lighting Up: Born in Calgary on a Monday of this date in 1905, Herbie Lewis started playing left wing in Detroit in 1928, turning out over the next decade for all three of the city’s NHL incarnations, Cougars, Falcons, and — from 1932 — Red Wings. He captained the team during the 1933-34 season, and assisted in the effort, in ’36 and ’37, that won them back-to-back Stanley Cups. Lewis was inducted in the Hockey Hall of Fame in 1989. And? I guess he liked to smoke Camels, all the live-long day — during meals, even! — commending them here, in ’37, for easing his digestion and upping his all-around well-being.

can’t beat a canadian bulky for style, said henri richard

You can argue, go ahead, that the 1970s marked the golden age of hockey players styling handsome sweaters: you’ve got Bobby Hull, after all, to stand up and make your case, and John Ferguson, too. For me, though, I’m stuck in the ’60s, which is when Montreal’s Highland Knitting Mills were spinning their own marvels (below), even as (above) Henri Richard joined with Portland, Oregon’s own Jantzen International Sports Club to tout their newest wool cardigan in colours spanning the … “masculine range.” Can you see that the “stripes are newly designed in richer, muted tones,” or maybe not so much? No, me neither. Do real pros (and good amateurs, too), leave their flashiness on the ice, but never their flair? So many questions. All I know is that when it comes to sweaters, necklines rise and fall as knits and patterns adjust for tastes and times. I get that: styles shift. But can we agree that it’s just plain wrong that in the year 2020 we all can’t go out and get fitted for our very own Canadian Bulky?

espo in la la land

SpokesPhil: Born on a Friday of this date in 1942 in Sault Ste. Marie, Ontario, Phil Esposito is 77 today. In 1981, when he laid himself out in the name of Sasson and their slacks, knit tops, and luggage, it was in the company of New York Rangers teammates Don Maloney, Barry Beck, Ron Greschner, and Anders Hedberg. The campaign included TV commercials, too, and if haven’t seen those (here they are), they’re worth the wince.

stretch and sag

Hard Sell: Surrendering to Bobby Hull’s 1970s salesmanship, you might find yourself wrapped in the warm embrace of a handsome sweatercoat as you headed out with your trusty hockey stick in hand to check on the stretch and sag of your fenceline. Then again, maybe would you be content to stay in, suiting up to hunker down to finish the circuitry on that hi-fi you’ve been working up on your home production-line? Up to you. Follow your bliss.

make like mikita

Stan-dard: While Stan Mikita played poster boy for the life insurance company The Equitable in the spring of 1970, his Chicago Black Hawks saw themselves swept out of the Stanley Cup’s East Division semi-finals in four straight games by the eventual Cup champions from Boston. If Mikita, who died August 7 at the age of 78, was a key to the series it was because the Bruins understood how closely they had to check him. “We had to stop [Bobby] Hull and we had to stop Mikita,” Boston coach Harry Sinden said in the aftermath. “And we did it.”