No Show: The New England Whalers eventually got to see the Avco World Trophy in all its Lucite and Britannia silver glory, but on the May day they won it in 1973, the winners of the first WHA championship had to make do with a stand-in.
Ted Green won a Stanley Cup in 1972, his second as an unforgiving defenceman on the Boston Bruins’ blueline, but by all accounts it was a forlorn experience for the 32 veteran of 11 seasons. “The man nobody seems to care about anymore,” a columnist called him a couple of May days before the Bruins claimed the Cup with a 3-0 win over the New York Rangers at Madison Square Garden. “The only time Green ever gets on the ice is when [Bobby] Orr needs a quick ice pack on his sore knee.”
He’d slowed down, lost his edge, his grit. “The fans at Boston Garden were tolerant of him for a long time,” Dwayne Netland wrote in the Minneapolis Star-Tribune. “They cheered his good plays and ignored his mistakes, but finally they turned on him and now they roast him for every bad pass, every missed check.” Bruins’ coach Tom Johnson’s merciful solution: “He just doesn’t put Green on the ice unless he has to.” Game five at the Boston Garden, with Orr playing every shift, Green took none: he never left the bench. “He had not felt part of the team, part of the victory,” Fran Rosa later recalled in the local Globe. When the Bruins returned to Boston with the Cup, Green slipped away from his teammates and the crowds awaiting them at Logan Airport to hitchhike into the city on his own.
That sad story got a happy ending: a year later, almost to the day, Green was back at Boston Garden captaining his new team to a championship, the very first in WHA history. Forty-seven years ago today, on a Sunday of this date in 1973, Green’s New England Whalers beat Bobby Hull’s Winnipeg Jets to claim the inaugural Avco World Trophy in five games.
“I can’t say I was thinking about last year,” Green said in the aftermath. “When they gave me the cup and told me to skate around with it, I might have thought a little about Johnny Bucyk skating around with the Stanley Cup last year.”
In The Moment: Ted Green and (not the Avco) cup on the ice at Boston Garden on May 6, 1973.
Green’s joyful teammates that day included Larry Pleau, Tom Webster, Rick Ley, and goaltender Al Smith. Together they paraded their cup and kissed it, filled it with Gold Seal champagne, which they drank and also dumped on one another.
But if the feeling was right, the cup was (as Fran Rosa put it) wrong: instead of the Avco World Trophy, the silverware that WHA president Gary Davidson handed to Green was a stand-in. The next day’s Boston Globe identified it as “the Division Cup” — i.e. the Whalers’ reward for topping the WHA’s Eastern bracket.
Whalers’ owner Harold Baldwin told Ed Willes a different tale for the latter’s 2004 history, The Rebel League: The Short and Unruly Life of the World Hockey Association. While the league had sold naming rights for the cup to Avco Financial Services before the season started, it occurred to Baldwin ahead of game five that he had yet to see an actual trophy.
“Everyone’s going, ‘Where’s the Cup? We don’t have a Cup,’” he told Willes. “I sent my PR guy out, and he came back with this huge trophy he bought from a sporting-goods store. I think it cost $1.99, but it looked good on television. It kind of looked like the U.S. Open tennis trophy.”
With Steve Milton assisting on the writing, Baldwin published his own memoir in 2014, and in Slim To None: My Wild Ride From The WHA To The NHL All The Way to Hollywood, he refines the story a little. “Right before the game I had this vague feeling I’d never seen the league championship trophy,” he writes. This time it’s his co-owner, Bill Barnes, who dispatches an unnamed PR guy to a local sporting goods store. “He comes back with this large trophy that cost 20 bucks. It was cheap but big, and it was shiny, so it looked good on 1973 television.”
No word on what became of that temporary trophy after its brief fling with the limelight. Let me know if you have it, or know where it ended up.
The real thing was designed in Toronto by Donald Murphy, creative director of the ad firm Vickers and Benson, and rendered, in all its Lucite and Britannia-silver’d glory, by Birks jewelers at a cost of $8,000 (about $50,500 in 2020 money).
The first public sighting Boston seems to have had of the Avco World Trophy, as far as I can discern, came in September of ’73, at an event at a new restaurant on the city’s waterfront. I don’t know if there was a formal presentation. Accounts of the Whalers’ 1973-74 home opener that October don’t mention it.
Back in May, while Ted Green still had the faux Avco in his clutches back at the Boston Garden, Howard Baldwin was quick to issue a Stanley Cup challenge. The Montreal Canadiens were still a few days away from beating the Chicago Black Hawks for their 18th Cup as Baldwin offered to play the winner in a one-game, neutral-site playoff for all the toys.
He meant no disrespect, he said, “to either of those two fine teams or the National Hockey League.”
“This is a challenge intended only to restore to the people to see a true champion decided in this, the world’s fastest sport.”
The Boston Globe duly reported all this, amid the coverage of Ted Green’s redemption, while also noting this: “No reply was expected from the National Hockey League.”
Whaler King: “Kind of looked like the U.S. Open tennis trophy,” Harold Baldwin said of the trophy that Ted Green held close on May 6, 1973.