v is for vancouver (and its happy, upbeat, aggressive players)

Beyl and Boyd was the San Francisco design and marketing firm that foisted these famous sweaters on the Vancouver Canucks in 1978, convincing the team that their traditional hues just didn’t cut it in the new NHL. “The Canuck colours,” divulged Bill Boyd, one of the deep-thinkers consulted, “were all wrong. Blue-green is the coolest colour of all. Slows the pulse, reduces aggression, promotes calmness. Psychiatric wards are painted blue-green. Encourages tranquility.” That was why the team had no choice other than to go with the palette that goaltender Richard Brodeur is seen styling here during the 1981-82 campaign.

“With the Canucks’ uniforms,” Boyd explained to The Vancouver Sun’s Jim Taylor in ’78, “we are going from the coolest of colours — blue-green — to the hottest — red-orange. The cool colour is passive, the hot one aggressive. Plus the black. It’s the contrast of colours that creates emotion. White produces no response at all, so we went for yellow, which is warm, pleasant, happy. Upbeat. What we are attempting to create is an atmosphere that will help create the happy, upbeat, aggressive player — and, hopefully, the happy, upbeat fan. The Canucks want to provide the fan with an atmosphere in which it’s easier for him or her to have fun.”

The Flying V design survived through the 1984-85 season whereafter it was replaced by the Speedy-Blurry Skate logo. The heated colour scheme persisted until 1997, when the Canucks returned to their tranquil past and suited up once more in blue-green … and white.

 

 

noshing (no more) with 99

Say your so longs to Grandma Gretzky’s Perogies, get your goodbyes in for WGS Plant Based Vegan Caesar Salad: after 27 years, Wayne Gretzky’s own Toronto flagship restaurant is closing today for good. A condo development (of course) will rise in its downtown stead.

I was only ever there once, in — wait, now — 1994? Wayne was on hand himself, I wish I could say he was manning the stoves, but no, it was a book launch, for Jim Taylor’s Wayne Gretzky: The Authorized Pictorial Biography. I talked to Taylor, who was friendly, and to Wayne’s dad, Walter, who was friendlier. There was no getting near the then-Great One: like the appetizers, he was besieged as soon as he appeared.

The restaurant had opened a year earlier, down on what used to be Peter Street, just north of the used-to-be-SkyDome, in the year-of-our-Lord-the-Blue-Jays-won-a-second-straight-World Series. Back then, of course, the local hockey team was still at home uptown, at Maple Leaf Gardens. The restaurant debuted in July of 1993 with the intent (as WG’s website explained right up to the end) of striving “to honour this Canadian Hockey Hall of Famer by creating a dining experience with Gretzky’s greatness in mind.”

The gall. That same spring, Gretzky had taken a break as a fine-dining impresario to join the Los Angeles Kings in their quest for the Stanley Cup. Against Toronto in the Campbell Conference Final, Gretzky escaped justice in the sixth game of the series when he high-sticked Leaf captain Doug Gilmour and failed to surrender himself after referee Kerry Fraser missed the call. Maybe you don’t remember; Toronto will never forget.

The Kings won that game, in overtime, on a goal of Gretzky’s. He had a say in the deciding game, too, scoring a hattrick as the Kings dismissed the Leafs 5-4 to win the series and advance to their first Stanley Cup Final.

How did Toronto forgive #99 his trespass? It’s hard to remember. Somehow. Gretzky’s opened a month after the Kings ceded the Cup to the Montreal Canadiens over the course of five games, so I guess there’s that.

It wasn’t just Gretzky, of course, who made the restaurant happen, he was just a partner, and the brand. The Bitoves were the majority owners; there was talk, too, that they were after an NBA franchise. In August, not long after the restaurant opened, Globe and Mail sportswriter William Houston dropped by.  He came out unimpressed. “The food was mediocre and the service slow,” he griped in the paper. “It took 35 minutes to get a ‘King’s Clubhouse.’ When it arrived the French fries were soggy and cold — not even tepid, but chilly.”

Houston was all over the story of the restaurant that month: he also broke the news that the first question prospective WG’s employees were asked when they came in for an interview was, “What does Wayne Gretzky mean to you?”

Wayne and his wife Janet were on hand for the grand opening in September, and so too was a forgiving Gilmour. His Toronto teammate Wendel Clark showed up, too, as did Gretzky’s old Oilers pal Paul Coffey, a Detroit Red Wing by then, along with future Leaf president Brendan Shanahan, still toiling on the ice in those years as a winger with the St. Louis Blues. Vladislav Tretiak came, and Alanis Morissette, and Toronto’s mayor, June Rowlands.

What else?

It’s worth noting, maybe, that Gilmour opened his own restaurant that same fall, Gardoonies, not far from the rink where he worked his day job.  I’m pretty sure it’s no longer around, though I should probably check on that, just to be sure.

What I can report is that #93’s new digs didn’t make quite the immediate impression that Gretzky’s did — not, at least, if the December, 1993 issue of Toronto Life is your source, as it is mine. Consulting the magazine’s year-end awards issue, I find that while Gardoonies figured not at all,  #99’s place had endeared itself so thoroughly to its host city that it featured twice, winning recognition as the city’s

NOISIEST RESTAURANT

Wayne Gretzky’s on Peter Street; take earplugs.

and for the year’s

MOST AUDACIOUS ATTEMPT AT STICKHANDLING THROUGH CITY COUNCIL

By Wayne Gretzky, who tried to get 41 Peter Street (the location of his jock – stop/restaurant) changed to 99 Blue Jay Way. The Great One’s request is tied up in city council.

Councillor Howard Levine was chairman of the committee considering the application, and he said the city was being seen as “pliant and lacking in principles” for even contemplating allowing the change.

Another councillor, Robert Maxwell, said that letting Gretzky have his Way would give the impression that anybody could have a street name changed.

“You just don’t play with history like that,” said Councillor Michael Walker, though I guess in the end the lesson we all learned is that you do, if you can, and Gretzky did, eventually. But then, like the restaurant at 99 Blue Jays Way itself (as of tonight), that’s also, well, history.