Advil® is the new Official Pain Reliever of the National Hockey League and the 30 Team Athletic Trainers, Pfizer announced this week. I can’t tell you whether there was an old Official Pain Reliever, before, but according to a Simmons Market Research study (says Pfizer), NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport.
“The NHL deal provides a terrific platform for driving the launch of our new, fast acting Advil® line,” said Brian Groves, U.S. Chief Marketing Officer at Pfizer Consumer Healthcare. “Advil® is built to be as fast as it is tough. We see the players and the League as embodying the fast acting Advil® promise of fast recovery from tough pain.”
The news on Wednesday, from The Globe and Mail: “Newest Supreme Court judge Marc Nadon skates through nomination hearing.”
So that was a relief.
The new NHL season had started on Tuesday. The commissioner, Gary Bettman, told Peter Mansbridge from the CBC that if fighting were a light-switch, it was broken, you couldn’t just turn it off. Or … no. He said it isn’t a light-switch because what would be the point of a light-switch that doesn’t turn off? Or … even if electricians found a way to put a light-switch on fighting, in Bettman’s NHL, no-one would be allowed to touch it, other than to turn it on. Once it was on, it would be staying on.
The Chicago Blackhawks got their Stanley Cup rings this week. Each one weighs 93.0 grams, with diamonds and gemstones numbering 260 for a total of some 14.68 carats.
“Wow,” tweeted Toronto’s Joffrey Lupul on Tuesday, as Toronto went to Montreal. “Even the US government is shutting things down to watch Leafs/Habs on opening night. What a spectacle!”
From Canadiens’ owners Geoff Molson that same afternoon: “Ce soir, on va demander aux partisans de chanter l’hymme national … tonight, we will ask our fans to sing the national anthem …”
Toronto won. There were five fights, and no light-switches. Throwing a punch at Toronto’s Colton Orr, George Parros of the Canadiens fell and hit the ice face-first. He was knocked out. And went to hospital.
“You never want to see a guy get hurt like that,” Orr said. “I just hope he’s all right. It happened fast. I slipped and he came on top of me. The ice isn’t going to give.”
“It was unfortunate,” said Toronto’s coach, Randy Carlyle. “Those are tough things.”
Nazem Kadri: “Honestly, the ice don’t have much give.”
“I see more players get hurt from hits, collisions, from pucks, than I do from fights,” said Josh Gorges. “I don’t think saying because a player got hurt in a fight that now we have to talk about taking fighting away. And I bet if you ask George, he’ll be the first to agree with me on that one, too.” Continue reading