New Again: The new Leaf alternate sweater rolled out today echoes the logo the team wore in 1969-70.
So the Toronto Maple Leafs joined the rest of the NHL in releasing a new alternate sweater today. There’s a whole detailed rationale for this Reverse Retro line that’s rooted in — actually, no, there’s nothing like that, it’s just a retail operation the league is launching with adidas, all major credits accepted once the new swag goes on sale December 1.
“Each jersey was inspired by one worn by the team during a season that has some historical significance and the whole design process took about two years,” is what the league is saying beyond its sales pitch.
By jersey, of course, they mean sweater, and by historical significance they’re referring to … well, in the case of the Leafly design, it’s hard to say, since the season being commemorated here is 1969-70, a campaign that saw Toronto finish out of the playoffs, dead last in the NHL’s East … three years after they’d won their last Stanley Cup.
Not that haphazard history is what has been stirring Leaf fans today — as Lance Hornby is noting for The Toronto Sun, it’s the ugliness of the thing that’s getting to people. I’m not going to pronounce on that, other than to confirm that the sweater is indeed ugly.
What I think is worth focussing on is that the new/sort-of-old design does, touchingly, honour the Toronto franchise’s tradition of wonky Ns. That seems important.
Why did the 1969-70 logo now being replicated go with the lowercase n in TOROnTO? I guess we’ll never know. Here, for the record, is fresh-faced centreman Norm Ullman showing it off the following year …
… and then the year after that, when the Leafs decided to go back to an all-uppercase look:
Unless by fooling around with the N the team was, back in the ’70s, making a conscious effort to pay tribute to the 1921-22 Toronto St. Patricks who, after all, won a Stanley Cup that long-ago season, six years before the franchise flipped its name and colour scheme? The St. Pats, after all, did feature backwards Ns on their sweaters — well, some of them did. Goaltender John Ross Roach, for one:
At least two of his teammates were similarly afflicted, according to the grouping shown below:
The 1921-22 St. Pats: Back row, from left, Mike Mitchell, Ted Stackhouse, unknown, Corb Denneny, possibly coach George O’Donoghue?, unknown, Rod Smylie, Red Stuart, Roach. Front row, from left, Harry Cameron, Stan Jackson, Reg Noble, manager Charlie Querrie, Babe Dye, Ken Randall.
It may have been a trainer’s, a tailor’s, a seamstress’s mistake. Did nobody notice that the sweaters that Ted Stackhouse, Stan Jackson, and goaltender John Ross Roach were wearing were different from those styled by their teammates? Maybe it meant something — were Stackhouse, Jackson, and Roach being punished, for missing practice, or breaking curfew? It’s possible, too, that these were practice sweaters that were never worn for an actual NHL game. We do have confirmation, it’s worth noting, that this early retro reversal was at some point corrected — here’s John Ross Roach at his typographical best.