Never mind that Bobby Orr seems to have been portrayed in this 1970 Yardley ad as a goaltender; what’s important here is the fresh feel, and why he likes it. Three years later, with illustration and haircut both updated, he’d still be endorsing it — here.
SpokesPhil: Born on a Friday of this date in 1942 in Sault Ste. Marie, Ontario, Phil Esposito is 77 today. In 1981, when he laid himself out in the name of Sasson and their slacks, knit tops, and luggage, it was in the company of New York Rangers teammates Don Maloney, Barry Beck, Ron Greschner, and Anders Hedberg. The campaign included TV commercials, too, and if haven’t seen those (here they are), they’re worth the wince.
Hard Sell: Surrendering to Bobby Hull’s 1970s salesmanship, you might find yourself wrapped in the warm embrace of a handsome sweatercoat as you headed out with your trusty hockey stick in hand to check on the stretch and sag of your fenceline. Then again, maybe would you be content to stay in, suiting up to hunker down to finish the circuitry on that hi-fi you’ve been working up on your home production-line? Up to you. Follow your bliss.
Red Horner, who died on this day in 2005 at the age of 95, was only ever a Maple Leaf during his 12-year NHL career, patrolling the Toronto blueline from 1928 through to 1940, making a business of punishing those opponents who dared to cross over. “Hockey’s Bad Man” Maclean’s called him in 1935, noting that in two previous 48-game seasons he’d spent five hours on the penalty bench. This curly-head wolf of the blueline is an epithet that Ted Reeve applied to Horner around that time in describing his raring, tearing, hot-headed, hammer-and-tongs manner of conducting himself on the ice. Horner was a popular Leaf and as such he was found himself in demand as a pitchman for everything from miserable ailments like sour stomach to shiny modern kitchen appliances. Here he is with his wife Isabel in their own Briar Hill Avenue home in North Toronto for a 1938 magazine campaign on behalf of Moffat electric ranges and refrigerators. The Horner’s stove was, I’m assured, beautiful in its soft gleaming finish, staunch and rugged underneath its outward grace. Mrs. Horner said she was proud of it, and that all her friends remarked on its beauty. “And it is so wonderfully quick and accurate,” she was pleased to add, on the record, “so dependable with its special oven control and other advantages, that I have lots more leisure and cooking has become a delight and inspiration.”
Say whatever you want about the late, great, exceedingly affable Toronto Maple Leaf goaltender Johnny Bower, who died a week ago at the age of 93, but say this, too: he was an extremely speedy shaver.
This is going back ages, to those ancient times when the Leafs still reigned as Stanley Cup champions. They’d triumphed in the spring of 1967, as you maybe don’t really remember, an unlikely crew of conquerors as ever there was in NHL history, anchored in goal by the elderly tandem of Bower (42 at the time) and Terry Sawchuk (37).
At some point after that springtime surprise, Bower took up as spokesman for the Sunbeam Shavemaster Shaver Model 777. Maybe you’ve heard tell of this fabulous machine; possibly you had one, once, to tend your own face. Did you prize above all things getting the trimming done with maximum dispatch? Bower seems to have been so eager to prove how hasty his Shavemaster could do the job, he challenged four of his NHL compadres to a race.
Sawchuk was there, with an electric shaver with rotary heads. Ed Giacomin of the New York Rangers brought an old analogue “band” razor. Then there were Canadiens: Charlie Hodge with (and I quote) a flat-headed electric shaver with reciprocating cutters, Gump Worsley wielding a stainless-steel blade in a safety razor.
In case you thought this was an unofficial stunt, sorry, wrong, no: this was official. So much so that three NHL trainers were on hand to time the proceedings: Montreal’s Bob Harney, Bob Haggert from the Leafs, and Frank Paice of the Rangers.
The goaltenders hadn’t shaved for a day, I guess. That’s what I’m told. Of course they got dressed up in full gosling gear (no masks, obviously). Given the go … well, who’s kidding who? You knew how this was going to go. Bower won. It took him and his six-bladed 777 — believe it or don’t — a mere minute to mow his mien. Six “husky” blades did the job, the admen from ’67 tell me, with “over two million cutting actions.”
Bower was sold, it seems — enough to make the sell. His testimony is on the record: “I don’t think any shaver,” he advised, “can beat Sunbeam for speed and comfort.”