He Shoots, He … You Know: Franklin Arbuckle painted Foster Hewitt at work high up above the ice at Maple Leaf Gardens for the cover of Maclean’s that found its way to newsstands on March 3, 1956.
A big anniversary today for radio in Canada: it was 100 years ago, on a Thursday of this same date in 1920, that the first scheduled broadcast took place, when XWA in Montreal relayed a musical program from the top floor of the Marconi building on William Street to the Chateau Laurier in Ottawa. That was a North American first, too: the inaugural American broadcast, emanating from Pittsburgh, didn’t hit the air until November of 1920.
Hockey’s radio debut came in the winter of 1923, via the Toronto Star’s radio station, CFCA. No, it wasn’t Foster Hewitt narrating the play, though he still often gets the credit. Historian Eric Zweig has cast the most light on this in recent years, and you can step into it here, if you have a subscription to the Star.
Hewitt was at the the paper in 1923, and did just a few days later get on the air to talk hockey. But it was in fact a part-time Star sports reporter Norman Albert who first gave a voice to hockey, on February 8, when he called the third period of an OHA intermediate game at Toronto’s Mutual Street Arena.
Albert also seems to have been on the job for the first broadcast of an NHL game. That came on February 14, 1923, when the hometown St. Patricks overturned the Ottawa Senators, the eventual Stanley Cup champions that year, by a score of 6-4.
Again, listeners heard just the third period that night, which means that Jack Adams’ goal for the St. Pats was the first in NHL history to be broadcast. Ottawa’s Frank Nighbor was next, with a pair. His teammate Punch Broadbent scored the final goal of that auspicious evening.
Albert died in 1974. I’m hoping someone asked him if he remembered how he called those landmark goals, and/or whether the words “He shoots, he scores” formed in his mouth that evening. And if someone did ask? I hope they wrote down the answer somewhere where I can snuffle it out, at some point.
Even if he wasn’t first off the mark, Foster Hewitt quickly — and lastingly — became a hockey broadcasting institution, of course. In his 1975 book, A Pictorial History of Radio in Canada, Sandy Stewart notes that while radio soon featured prominently in Canadian living rooms in the 1920s, most of the listening the citizenry was doing was to American stations.
There were two reasons for this, he posits: “the Canadian government’s indifference towards financing radio broadcasting prohibited big Canadian stations and the Canadian radio programming was not significantly different from American programming, which did it better.”
It was hockey that made the difference, Stewart says.
In the U.S., “going to the movies” had become the Saturday night pastime, but in Canada there were not as many movie houses available to a widely scattered population, and so Canadians stayed home to listen to the radio. Since almost everybody in the U.S. was at the movies on Saturday nights, the American broadcasters often didn’t bother to list the evening’s programs, but in Canada General Motors sponsored the Saturday night broadcasts. Canadians tuned in and hockey became as Canadian as maple syrup and still is.
General Motors eventually gave way to Imperial Oil as sponsor of hockey on Canadian radio, but Hewitt remained constant all the way through to 1968. (From 1952 through 1963, his broadcasts were simulcast on television, too.)
Sandy Stewart expounds on how Hewitt’s on-air talents ensured that his hockey broadcasts dominated the radio scene through the 1930s and on through the Second World War. And yet when hockey went national in 1932, General Motors was worried that the broadcast wouldn’t be able to hold its audience between periods. Their answer? They switched to dance music from Toronto’s Silver Slipper Dance Hall.
Later they produced drama sketches during intermissions, and eventually they hit on the “The Hot Stove League” with Elmer Ferguson, Wes McKnight, and Court Benson discussing the game. Another institution that survived from the 1930s to this day is the 3-Star Selection inspired by 3-Star Gasoline, [which] advertised on the broadcast.
For years Foster started the broadcast after his introduction from Charles Jennings with, “Hello, Canada and hockey fans in the United States and Newfoundland.”
During the war, he also greeted “our men overseas,” and on one occasion when it was known that the Germans were transmitting the hockey game to our troops in Belgium and Holland along with the pitch from a Nazi female broadcaster, “Why not call off the war and go home to see the hockey games,” Foster added on the Christmas broadcast, “and an extra big hello to Calamity Jane of Arnhem.”
Gondola Gazing: Hewitt at the mic in the late 1940s.