Never mind that Bobby Orr seems to have been portrayed in this 1970 Yardley ad as a goaltender; what’s important here is the fresh feel, and why he likes it. Three years later, with illustration and haircut both updated, he’d still be endorsing it — here.
SpokesPhil: Born on a Friday of this date in 1942 in Sault Ste. Marie, Ontario, Phil Esposito is 77 today. In 1981, when he laid himself out in the name of Sasson and their slacks, knit tops, and luggage, it was in the company of New York Rangers teammates Don Maloney, Barry Beck, Ron Greschner, and Anders Hedberg. The campaign included TV commercials, too, and if haven’t seen those (here they are), they’re worth the wince.